Monday, April 06, 2009
The Power of Marketing
During a casual browse at T.J. Maxx, I encountered a tubular canister containing Italian amaretto cookies. I knew immediatetly that I wanted it. But not because of the cookies; not because it of the amaretto; not even because it was Italian.
It was because of this:
Yes, it was the flower fairies that attracted me.
I would definitely classify myself as a fan of Cecily Mary Barker -- her depictions of flowers and their corresponding fairies are delightfully captivating! You can find her biography, her fairies, and current products at the Flower Fairies website.
My dear mother purchased it clandestinely (she's remarkably stealthy in these situations!). Fortunately, the cookies were very good! Ah, the power of marketing...